Everyone deserves the opportunity to learn, discover and have fun. Our Savvy Events afford exactly those kinds of creative social experiences, drawing on the expertise and imagination of our team of sommeliers. Relaxed and welcoming, Savvy Events aren’t about theory or textbooks. They’re about getting to know the people who produce the food and drink we enjoy—to make connections and forge friendships. All you need is an open mind, an eager palate and a spirit of exploration. Join us.
Latest Savvy Events:
Click on the name of event that interests you for a drop down window with complete event details.
-
Ontario Craft Beers Tasting - Aug date TBA
When:
Where:
Exposure Gallery - at Thyme & Again Creative Catering
2nd Floor 1255 Wellington St. West
Ottawa
Canada
Hosted By:
Savvy Company
Register for this event now at:
http://www.eventbrite.com/event/747296183/rss
Event Details:
Announcing August date soon!
Ontario Craft Beer Tasting & BBQWe had an incredible response to our first of its kind Savvy beer tasting in June....we will host another one in August.
Ron Eade, Food Editor of the Ottawa Citizen, was there with a glass in hand & had rave reviews, "It was a superlative event". Read his review & blog posting
We are currently finalizing the details for the August beer tasting - stay tuned! We will announce the date soon. To be the first to receive an invitation, email us at cheers@savvycompany.ca
Cheers & enjoy your summer!
===
About our event in June...
Ontario Craft Beer Tasting & BBQIt is hot. It is humid – it is summer!
Time to fire up the BBQ, kick back & enjoy a cold one – a cold beer that is.Savvy Company invites you to celebrate summer & Ontario Craft Beer Week at our first-of-its-kind beer tasting showcasing beers made in Ottawa & nearby cottage country. Meet the dedicated brewery owners & brewmasters to learn about the art of making craft beers, taste a variety of different styles of beers including pale ales, full flavoured ales, pilsners, stouts, lagers, porters, wheat beers - even beer made with strawberries!
The chefs at Thyme & Again Creative Catering will fire up the grill & prepare a menu of BBQ & summertime hors d’oeuvres to complement our beer tasting.
The featured breweries at our first (but not last!) beer event:
Barley Days Brewery *
Beau’s All Natural Brewing Co *
Heritage Brewing *
Hockley Valley Brewing Co.
Hogsback Brewing Co.
Kichesippi Beer Co. – a new Ottawa brew!
Scotch Irish Brewing *
…and others
*this brewery is a member of Ontario Craft Brewers
Calling all beer enthusiasts & those who simply like to kick back & crack open a cold one - this evening will be a fun & thirst quenching way to discover your new favorite brews & to stock up your beer fridge this summer by ordering directly from the brewery.
Don’t delay - this beer tasting event will sell out quickly.
Raise a glass to the arrival of summer!
Contact Savvy Company for more information about other Savvy Events
www.savvycompany.ca
613.SAVVYCO
613.728.8926
Cheers!
-
Importing Wine for Pleasure & Profit - fall date TBA
When:
Where:
Hosted By:
Savvy Company
Register for this event now at:
http://www.eventbrite.com/event/725690560/rss
Event Details:
Importing Wine for Pleasure & Profit
Ever thought about being a wine agent?
The spring seminar is now sold out.
To receive an invitation to the fall seminar as soon as the date is set, please email cheers@savvycompany.ca
Thank you!We look forward to having you join us for this informative seminar.
Cheers!
Full seminar info:
Explore this fascinating business opportunity by attending this popular seminar hosted in Ottawa by Savvy Company.
More than any other consumer product industry, the alcoholic beverage industry has the ability to weather periods of slow or negative economic growth. During 2009 alone, the LCBO reports that they sold over $2.4 billion worth of imported alcoholic beverages - a 3% increase over the previous year - even in a challenging economic environment.
Join us for this day long seminar and learn about the dynamics of importing wines from renowned wine industry expert - Steven Trenholme. And Steven has over 30 years of experience to share with you. Based in Toronto, his wine career has included being a brand manager of Mosel wines (Germany), a consultant to Wines of South Africa and Steven currently manages the Ontario business of a national wine agency.
Savvy Sommelier Debbie Trenholm attended Steven’s seminar in Toronto and gained valuable insight to importing wines, not to mention the operations and processes of the LCBO. Be forewarned, this seminar quickly sells out.
This seminar has received accolades and reviews from The Globe & Mail, Wine Tidings, Toronto Life, Toronto Sun, The Hamilton Spectator, Wine Access, Vines Magazine and on CBC Radio Noon.
SEMINAR DETAILS
DATE: TBA
TIME: 9:30am to 4pm
LOCATION: TBA
ADVANCE REGISTRATION ONLY: $295 includes course material, lunch, GST and 30 days of post-seminar email support.
INTERESTED IN ATTENDING THE FALL SEMINAR?
Be the first to receive notification when the fall date is set - email cheers@savvycompany.caWhat will you learn?
A lot! During this full day seminar, Steven will guide you through the intricate process of importing beverage alcohol. The morning session has been prepared especially for those who have little or no knowledge of importing wine to gain a better appreciation how the wine industry is connected.
Topics covered in the morning include:
· Where to find new and interesting wines, spirits and beers
· How to start your own import agency
· How to negotiate with suppliers
· Marketing channels - which is the best for you and your brand
· Opportunities as a Consignment and/or Private Stock Agent
· Employment opportunities in the beverage alcohol industry
By the end of the morning, you will understand the dynamics of the industry and have the know-how to organize private imports for your personal consumption. With this ‘taste’ of what is involved in importing beverage alcohol, you will be have the fundamentals to embark on a new or part-time career as an importer.
In the afternoon, Steven will highlight the various marketing and distribution channels available to agents in Ontario including:
· How products are priced
· Agent commissions and promotional allowances
· Ordering samples
· Dealing effectively with the LCBO
· Selecting the right products for today's market
· How the LCBO selects products and how to increase your chance of success
· LCBO’s Vintages - a lucrative market
· Determining the best strategy for a new product launch
· Working with LCBO wine consultants - how to find a sales support at store level
· Working with the wine media
· Other provincial markets: Privatization, Options & Opportunities
Already an agent? This seminar will be invaluable for you too!
While informative to novices, Steven’s breath of industry experience & information will be of great value to existing agents too. Steven will give tips & tricks for existing agents to secure more listings in LCBO & Vintages. The knowledge gained during this seminar will undoubtedly give any aspiring or existing agent a competitive advantage.
BONUS: 30 day email support.
Steven is only a few clicks away to help you after the seminar.Steven’s seminar style is both professional and entertaining. Learning from each other there will be plenty of opportunities to discuss and share their experiences working with suppliers and the LCBO.
More about Steven Trenholme
Steven is the principal of CS TRENHOLME & ASSOCIATES - an international Sales & Marketing Consulting firm supporting the beverage alcohol industry. He has been involved in all facets of agency management, supplier relations and assists with LCBO negotiations. He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments as well as a number of important wine producing firms.What seminar participants have said:
I very much enjoyed your seminar yesterday and am interested in becoming an agent.- Eric R. Rumack, MD, TorontoI truly believe that your seminar provides so much information and insight into the world of wine importing that it should be a prerequisite for anyone who hopes to succeed with wine importing and working with the LCBO - Dr. Andy Plukov DDS Macedonian Wines & Spirits Inc.
Thank-you for all the great information, it was very helpful. I felt like I was just running into brick walls before trying to get information and answers from the LCBO. - Sharlene Chopee
Ottawa
I thought you did an excellent job of explaining an obviously very complex topic. I found your seminar extremely informative. I definitely would like to explore this further. I think there are lots of opportunities out there. I agree with you that one needs patience to make it all happen. Great job! Richard Sandes, Ottawa
It was nice meeting you and you made a complex industry easy to understand, well worth the $$ - Prof. Merle Jacobs, Toronto
Thank you so much for giving this course. The information that you impart in your seminar has given me the inspiration to take the leap into a business that helps me reconcile the things that I love in life with a career.- Adam Bekhor
Thank you Steven- There was a lot to absorb. You are tremendously resourceful in this industry. - Liz Palmer – Mississauga
Just wanted to send a quick note of thanks for a very informative, interesting, and useful seminar. Though there are obviously significant hurdles in this business, it does still sound like something worth pursuing. And I thank you for taking the time to provide this education to others. It has helped me to get closer to doing something that much quicker. Thanks again. - Ken Wallis, Oakville
Contact Savvy Company for more information about other Savvy Events
www.savvycompany.ca
613.SAVVYCO
613.728.8926
Cheers!
